Apple TV to hit stores on Friday

Apple TV (AFP)

Apple will begin selling its Apple TV in retail stores this Friday, reports 9to5Mac.

The new Apple TV became available for pre-order through Apple's online store earlier this week, but the new device will now be up for purchase in its retail stores by the end of the week.

Best Buy, B&H and additional retailers are expected to offer the new item on November 4th. Until then, shoppers can pre-order the Apple TV online.

The Apple TV -- which comes with Siri, an App Store and an improved remote control -- will retail for $149 for the 32GB configuration or $199 for 64GB.