France wants Netflix, Amazon to invest 25% of revenue in local content | HT Tech

France wants Netflix, Amazon to invest 25% of revenue in local content

France intends to modernise a system that has long seen broadcasters and cinemas subsidise production of local television shows and films to include streaming firms which have so far faced fewer demands.

By: AGENCE FRANCE-PRESSE
| Updated on: Jan 15 2020, 19:17 IST
Netflix has been developing local content for a number of years, with its first major French production titled Marseille featuring one of the France’s most internationally-known actors, Gerard Depardieu, premiering in 2016.
Netflix has been developing local content for a number of years, with its first major French production titled Marseille featuring one of the France’s most internationally-known actors, Gerard Depardieu, premiering in 2016. (REUTERS)

France wants streaming services like Netflix and Amazon to invest a quarter of their sales in the country into French and European productions, more than has previously been evoked as part of a regulatory reform.

The government intends to modernise a system that has long seen broadcasters and cinemas subsidise production of local television shows and films to include streaming firms which have so far faced fewer demands.

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Culture Minister Franck Riester met Tuesday with industry representatives about the reform, which is to be taken up by lawmakers in April.

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Obligations for streaming firms to invest in local content are in line with a recent EU directive on audiovisual media services, and according to a ministry document seen by AFP, streaming firms will face different investment obligations depending on their content.

Those offering a wide variety of programming will have to invest at least 16 percent of their revenues in local content -- a level that had been evoked when the reform was unveiled last year. However the document also contains a previously undisclosed rate of 25 percent rate for streaming sites that offer mostly TV series and films, a category that would include both Netflix and Amazon.

Netflix in particular has been developing local content for a number of years, with its first major French production titled Marseille featuring one of the France's most internationally-known actors, Gerard Depardieu, premiering in 2016.

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First Published Date: 15 Jan, 19:17 IST
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