Apple Inc unveiled its new water and dust-resistant iPhone 7 with high-resolution cameras at its fall product event on Wednesday. It also announced that a Super Mario game was coming to the new phone and Pokemon Go would feature on its upgraded Apple Watch.
The excitement at the Bill Graham auditorium in San Francisco was not matched on Wall Street as Apple's stock was down 0.4%.
12.23am: If the iPhone prices remain same, then the India price for the base model of iPhone 7 will start at ₹62,500 approximately. However, India not on the first or second of countries to get the newly launched devices.
12.20am: Apple iPhone 7 starts at $649, iPhone 7 Plus at $769; 32,128 and 256GB models are coming
11.55pm: iPhone 7 has a 64-bit A10 Fusion chip with four cores. With low power processors, the phone will have a better battery life than its predecessors.
11.50pm: There's an adapter for Lightning to 3.5mm adapter and it'll be included in the box with iPhone 7 and 7 Plus.
11.45pm: No 3.5mm jack in iPhone 7, device to have wireless AirPods.
Both iPhone 7 and 7 Plus have stereo speakers. They sound better, and have twice the volume.
11.40pm: Phil Schiller, Senior vice-president of Worldwide Marketing at Apple, calls iPhone 7 a super computer for photos. Powered by a high-speed sensor that's 30% more efficient. Quad-LED, True Tone Flash, 50% more light. The brain behind the camera is the new Apple-designed image signal processor (ISP).
11.35pm: iPhone7's home button has been redesigned entirely. It is now Force Sensitive. The phone is also water and dust resistant
11.25pm: Apple has sold more than one billion iPhones, says Tim Cook. Cook summarises all the features of iOS 10.
11.20pm: Apple Watch Series 2 will be priced at $369. Apple Watch Nike+ will also be priced at $369. The older Apple Watch gets the new Series 2 processor. It's now called Apple Watch Series 1. Priced at $269.
11.17pm: Apple partners with Nike for Apple Watch Nike Plus. It's a watch designed for runners.
11.14pm: Viewranger is the first ever hike app on an Apple Watch
11.10pm: The Apple Watch will have a built-in GPS. You can use Apple Watch to spot constellations.
11.05pm: A new Apple watch is coming, says Apple Senior VP of operations Jeff Williams.
11.00pm: Niantic Labs' CEO John Hanke says Pokemon Go has been downloaded more than 500 million times. And trainers have collectively walked 4.6 billion km while playing the game.
10.55pm: Apple Watch is second in watch sales, right behind Rolex, Cook says.
10.54pm: Apple's Twitter account accidentally leaks pre-order date.
10.53pm: Next up on the agenda is iWork, Apple's office productivity suite. Susan Prescott, Apple's vice president of product marketing announces that all iWork apps are getting real-time collaboration
10.52pm: Everyone Can Code: Teach kids Swift Key Playground programming to kids in a fun interactive way. Our products could have a tremendous positive impact on teachers and students: Tim Cook
10.50pm: Connect Ed will bring together the govt and leading tech companies to improve education: Tim Cook
10.45pm: You can play the game one-handed, for the very first time. Play Mario on the go. The game Super Mario Run will release near Christmas 2016
10.41pm: We've witnessed 140 billion downloads on the Apple store. 106% increase in the last 2 months: Tim Cook
10.40pm: This year we are celebrating the 10th anniversary of the Apple Music festival and we have an amazing lineup: Tim Cook
The four-inch iPhone SE, which was aimed at emerging markets, failed to impress consumers and the effect was immediately seen on the company's shipments.
In April, Apple had reported its first-ever drop in iPhone sales, with fiscal second-quarter unit shipments down 16% to 51.2 million. That was lower than the 61.1 million the company sold the same time last year, though it is in line with the 51 million analysts expected Apple to sell in the three months ended in March.
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