Sweet'N'Spicy App moves to Windows Azure IaaS

Sweet 'N' Spicy application by Adhish Technologies adopted the recently launched Windows Azure Infrastructure as a Service (IaaS) to remove complexity, save cost and to have enterprise-grade cloud infrastructure. In order to improve the performance of the application and meet the requirements of a growing user base, Adhish Technologies chose Microsoft's cloud over its existing vendor. Sweet'N'Spicy is an Indian cooking app available on Windows Phone and Windows 8 platforms along with all other major app stores and has over 1.5 million downloads.

Sweet'N'Spicy app is a collection of Indian recipes used by more than a million consumers around the world. With more than six-thousand recipes across more than a hundred categories, the app has the world's largest collection of professional recipes. It focuses around simplifying the user experience by providing unique functionalities such as searching for recipes against ingredients available in one's kitchen, and providing tips and health tips. It is also popular on Smart TV platforms such as Samsung Viera and Panasonic Smart TVs.

Before migrating to Windows Azure IaaS, Adhish Technologies evaluated many other platforms for hosting the IT backbone of their flagship app.

It witnessed a significant improvement in the performance of Sweet 'N' Spicy app by merely migrating to Windows Azure, that too without increasing its infrastructure capacity.

By Windows Azure IaaS, companies have now option of the hybrid environment at their terms where they can choose mix of both on-premise and cloud for their workloads.

Srikanth Karnakota, director, Server and Cloud Business, Microsoft said, 'Windows Azure IaaS is the critical piece of Microsoft's hybrid cloud strategy.'

Vijaianand Mohan, Co-founder Adhish Technologies said, 'We decided to migrate to Windows Azure because we wanted to host our app on an infrastructure that was enterprise grade.'

The content is by IPAN Hill+Knowlton Strategies