After OnePlus, Mobile retailers in South India are now angry with Poco- Here’s all details | Mobile News

After OnePlus, Mobile retailers in South India are now angry with Poco- Here’s all details

South Indian retailers are urging government intervention against Poco, alleging unfair business practices favouring online distribution over mainstream channels.

| Updated on: Apr 24 2024, 13:14 IST
POCO unveils vibrant green variants of POCO M6 5G and POCO C65 exclusively on Flipkart
After OnePlus, Mobile retailers in South India are now angry with Poco- Here’s all details
1/6 1. POCO Unveils Green Variants: POCO introduces vibrant green variants of its popular models, POCO M6 5G and POCO C65, aiming to infuse more vibrancy into the lineup. These eye-catching additions will be available across all storage options exclusively on Flipkart, catering to the young, tech-savvy crowd.  (Amazon)
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2/6 2. POCO M6 5G Highlights: The POCO M6 5G boasts a captivating Sky Dance design, powered by MediaTek Dimensity 6100+ for seamless performance. It features a 6.74" 90Hz display with Corning Gorilla Glass protection, a 50MP AI dual camera setup, and a robust 5000mAh battery with 18W fast charging support.  (Amazon)
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3/6 3. POCO M6 5G Pricing and Offers: Priced competitively, the POCO M6 5G starts at INR 9,499, offering variants with 4+128GB, 6+128GB, and 8+256GB storage options. Additionally, Airtel prepaid users can avail of an exclusive offer of 50GB of extra data with their purchase.  (Amazon)
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4/6 4. POCO C65 Features: The POCO C65 impresses with its sleek design and notch-free water-drop display, offering a vibrant 6.74-inch HD+ 90Hz screen. It excels in photography with a 50MP AI triple rear camera setup, MediaTek Helio G85 chipset for exceptional performance, and a 5000mAh battery with 18W fast charging.  (Amazon)
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5/6 5. POCO C65 Pricing and Offers: Available at attractive prices starting from INR 7,499, the POCO C65 provides variants with 4+128GB, 6+128GB, and 8+256GB storage options. Coupled with offers, it delivers both style and performance to consumers.  (Amazon)
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6/6 6. Enhanced User Experience: Both POCO M6 5G and POCO C65 prioritize user experience with features like fast charging, robust battery life, impressive camera setups, and immersive displays. These additions aim to cater to the preferences of modern smartphone users, ensuring a seamless and enjoyable mobile experience.   (Amazon)
After OnePlus, Mobile retailers in South India are now angry with Poco- Here’s all details
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South Indian retailers seek government intervention against Poco for allegedly neglecting offline sales channels. (Poco )

The South Indian Organised Retailers Association is gearing up to approach the central government regarding the business practices of Xiaomi's sub-brand Poco. According to reports, offline retailers are alleging that the smartphone manufacturer is neglecting to supply phones to mainstream channels.

In a statement, the ORA asserted that Poco's approach to business indicates a tendency to cut costs by favouring online and "illegitimate" distribution channels, neglecting the consumer experience.

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The retailers' body further claims that Poco's operations are not contributing to job creation in India. Unlike other major smartphone brands such as Samsung, Vivo, and Oppo, Poco allegedly operates with just three distributors in the country and lacks sales promoters.


Why These Practices Are Deemed Unfair

The ORA argues that Poco's actions not only undermine legitimate sales channels but also lead to financial losses for the government. Retailers argue that Poco's unfair business practices have wide-ranging implications for the industry and the economy as a whole.

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In a statement to PTI, the ORA stated: “We cannot permit a brand to operate in India at the expense of legitimate businesses and government revenue. ORA will call upon the appropriate authorities to swiftly address Poco's conduct and establish a standard for ethical business practices in the country.”

Retailers' Attempts to Engage with Poco

The ORA asserts that it has made numerous attempts to address these concerns with Poco's leadership team. However, the lack of response from the company has forced the retailers' body to take action. This includes escalating the matter to relevant ministries and departments after the Lok Sabha elections, with a demand for the cancellation of Poco's trade licence, the statement highlighted.

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Furthermore, the ORA indicated that retailers are prepared to file a case with the Competition Commission of India (CCI) to ensure accountability and transparency in the smartphone market.

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First Published Date: 24 Apr, 13:14 IST