Tata Sky launches Smart Guide feature for better content discovery

Tata Sky has launched a new Smart Guide feature for its users. The feature aims to help make content discovery better and smarter. All HD and SD set-top-boxes will have the latest feature.

Users can access the new Smart Guide through the updated Guide section which appears on your screen when you launch the feature through the Tata Sky remote.

The channel guide screen shows thumbnail views of the most-watched channels, genres and platform services by the subscribers, under the banners – ‘Your Top Channels’, ‘Trending Channels’, ‘Favourite Genre’ etc. This is based on a subscriber’s viewing history and the time spent viewing a particular channel or genre.

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Apart from quick access to the most viewed channels, the guide also recommends more channels based on the genres you like to watch. In the case of multi-connection homes, recommendations will be different for the primary and secondary set-top box in line with individual preferences, according to Tata Sky.

As part of the update, the Linear Search feature has been further improved. The feature now allows subscribers to search for channels via channel name.

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Linear search can be directly enabled through the banner, guide grid and full-screen video by only pressing the ‘0’ button on the remote.

“While digital platforms have developed the ability to personalise experiences, on broadcast television this hasn’t been offered so far in a significant way. With the latest software upgrade, our HD and SD set-top boxes now offer smarter recommendations based on a subscriber’s content consumption patterns leading to an enhanced TV viewing experience,” said Pallavi Puri, Chief Commercial and Content Officer, Tata Sky in a release.