Swiggy looks to shape the future of menu design, introduces score tool

Swiggy announced a new tool for restaurants called the “menu score tool” for data-driven menu optimization. This tool will help restaurants to take matters into their hands and make required improvements on the basis of data provided by the menu score tool.

Swiggy has launched the “Menu Score Tool” to enhance the restaurant experience and offerings. This tool will provide restaurants with a data-driven dashboard and will give insights to optimize menus. (Google playstore)

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1/6 Swiggy has launched the “Menu Score Tool” to enhance the restaurant experience and offerings. This tool will provide restaurants with a data-driven dashboard and will give insights to optimize menus. (Google playstore)

According to the company, this new tool aims to shape the future of menu design and customer engagement. It uses data analytics to create a user-friendly dashboard that highlights user preferences and provides competitive analysis. (Swiggy)

2/6 According to the company, this new tool aims to shape the future of menu design and customer engagement. It uses data analytics to create a user-friendly dashboard that highlights user preferences and provides competitive analysis. (Swiggy)

The menu score tool empowers restaurants with recommendations for menu categories, dishes, images, add-ons, and combos to improve their services and make their menu more attractive as per customer needs. (Swiggy)

3/6 The menu score tool empowers restaurants with recommendations for menu categories, dishes, images, add-ons, and combos to improve their services and make their menu more attractive as per customer needs. (Swiggy)

The tools will provide insights into menu performance with a score on a scale of 100 at both the brand and individual outlet levels. It will measure the menu’s overall performance to encourage restaurants to improve. In addition, the tool provides data regarding menu scores of nearby places, giving users to assess their competition and find areas for advancement. (MINT_PRINT)

4/6 The tools will provide insights into menu performance with a score on a scale of 100 at both the brand and individual outlet levels. It will measure the menu’s overall performance to encourage restaurants to improve. In addition, the tool provides data regarding menu scores of nearby places, giving users to assess their competition and find areas for advancement. (MINT_PRINT)

The tool will also provide a granular level which means that restaurants will be able to offer top-performing dishes preferred by the customer.  (MINT_PRINT)

5/6 The tool will also provide a granular level which means that restaurants will be able to offer top-performing dishes preferred by the customer.  (MINT_PRINT)

Swapnil Bajpai, VP, Supply, Swiggy, said,  "We believe the Menu Score Tool will bring a positive impact on the way restaurants approach menu optimization, enabling them to attract more customers and fostering organic business growth.” (MINT_PRINT)

6/6 Swapnil Bajpai, VP, Supply, Swiggy, said,  "We believe the Menu Score Tool will bring a positive impact on the way restaurants approach menu optimization, enabling them to attract more customers and fostering organic business growth.” (MINT_PRINT)