Meta plans launch of Threads web version next week: Report

Meta plans to launch a web version of Threads, its social media app, to rival Twitter. Here's what you need to know.

| Updated on: Aug 21 2023, 13:23 IST
5 Tech Titans who reacted to Twitter-killer Threads - Jack Dorsey to Elon Musk, check it out
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1/7 On their part, Adam Mosseri, Head of Instagram, posted this note on the Threads app, “Here we go. We have lots of work to do, but we’re looking to build an open, civil place for people to have conversations.” (REUTERS)
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2/7 At the same time, Meta Platforms CEO, Mark Zuckerberg said, "Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what's on your mind.” (AP)
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3/7 Elon Musk - While Musk did not directly talk about the Threads app, the Twitter chief took a dig at Meta CEO Mark Zuckerberg’s comment about how Twitter runs, saying, “It is infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram.” Musk also responded to a meme with a laughing emoji on Twitter which showed a keyboard with copy-and-paste buttons, implying that Threads was just a copycat of Twitter. (REUTERS)
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4/7 Jack Dorsey - The former Twitter CEO and current co-founder of Bluesky Social mocked the similar interface of several Twitter alternatives in a tweet. He wrote, “We wanted flying cars, instead we got 7 Twitter clones.” (REUTERS)
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5/7 Bill Gates - Announcing his arrival on the new microblogging platform, Microsoft co-founder Bill Gates wrote on Threads, “I’m excited to jump into @threadsapp,” while also sharing a GIF of him jumping over a chair. (REUTERS)
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6/7 Carl Pei - Nothing co-founder and CEO Carl Pei has also joined Threads. In his first post, he wrote, “I don’t know if Threads is going to make it or not, but at least it has closed the door for Bluesky.” (Bloomberg)
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7/7 M.G. Siegler - In a tweet, M.G. Siegler, general partner at Google Ventures wrote about Threads, “Sort of strange that Instagram is about to launch Threads to try to eat Twitter just as Retro is starting to eat Instagram Stories…” (Google Ventures)
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Meta's Threads app is launching a web version soon, aiming to compete with social media giant X. (Bloomberg)

Meta, the company behind social media apps like Facebook and Instagram, is getting ready to launch a new web version of its app called Threads. This will allow it to better compete with X ( formerly Twitter) and other social media platforms.

According to a report from the Wall Street Journal, Meta is planning to release Threads on the web in the coming week. But remember, these plans could change. Right now, you can see a few Threads posts on the web, but it's limited because Threads was mostly made for people who use it on their phones.

Just last week, Adam Mosseri, the CEO of Threads and Instagram, said they are testing the web version of Threads within their company. In response to a comment about Threads, Mosseri said, "We're working on it! We've been using an early version within our company for a week or two. But it still needs some work before we can let everyone use it."

Threads has been making some updates lately. They added a "following" tab and made it possible to verify links with a Mastodon profile. Plus, they're now labeling state-controlled media outlets to tackle fake news and propaganda.

Threads Facing a Decline

However, Threads has not been doing as well as Meta hoped. It was launched to compete with other social media platforms like "X" and to win over users upset with changes made by Elon Musk, the owner of the company. At first, Threads was popular, with over 100 million people using it. But according to data from August 7, its active user base has dropped to around 10 million.

In comparison, "X" has around 363.7 million monthly users. So, while Threads had a good start, it still has a long way to go to catch up with the big players in the social media world.

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First Published Date: 21 Aug, 13:11 IST