iPhone 11 sale: Retailers happy as Apple’s new iPhones expected to fly off the shelves

Apple authorized resellers were a happy lot on Thursday as new iPhone 11 models were set to fly off the shelves on September 27 post 6 p.m. when the devices will be made available for those who had pre-booked those.

At the iWorld premium Apple store in Noida, pre-booking for all the models -- iPhone 11, 11 Pro and 11 Pro Max -- had been stopped owing to the rush.

"We had 100 devices and all have been pre-booked. We are now accepting bookings for the next slot which will be available by the first week of October. You can book the same by paying ₹20,000 in cash or via credit or debit cards. For HDFC card holders, the pre-booking amount is ₹5,000,' the iWorld executive told IANS.

This applies to all the models -- iPhone 11, 11 Pro and 11 Pro Max, he added.

"These pre-booked devices will be available for customers from 6 pm onwards on Friday in the first slot itself," said the executive.

At a Reliance Digital store, the executive said they have received 40 pre-bookings for the latest Apple iPhones.

"Right now, we have stopped taking pre-bookings and are accepting bookings for the second slot, which will be available from October 1 and one can pre-book iPhone 11 for ₹2,000," said the executive.

Earlier, the iPhone 11 devices went out-of-stock in India at both Amazon India and Flipkart in just three days after the pre-booking was opened on September 20.

WATCH: Apple iPhone 11 series launched

The entry price for the iPhone 11 is ₹64,900 for the 64GB storage option, while the 128GB variant costs ₹69,900 and the 256GB option is priced at ₹79,900. iPhone 11 Pro's 64GB, 256GB and 512GB variants are priced at ₹99,900, ₹1,13,900, and ₹1,31,900 respectively.

iPhone 11 Pro Max has been priced starting at ₹1,09,900 for the 64GB base variant and the 256GB and 512GB storage variants for iPhone 11 Pro Max will cost ₹1,23,900 and ₹1,41,900, respectively.

Amazon and Ingram Micro have tied-up with HDFC Bank and are offering cashback offers of up to ₹7,000 on iPhone 11 Pro, and ₹6,000 on iPhone 11. There is a cashback offer of ₹4,000 on Apple Watch Series 5 as well.

Flipkart is offering cash back of up to ₹7,000 on iPhone 11 Pro Max, ₹6,000 on 11 Pro and 11. The new iPhones also have a six-month 'No Cost EMI' option available on Amazon.