The Instax SQUARE SQ1 is an analog, square camera that creates square format instant prints at 1.5 times the size of its Instax mini counterparts. With the Instax SQUARE SQ1, Fujifilm has introduced a minimalist, user-friendly square design with key features such as automatic exposure and one-touch selfie mode. Along with its built-in selfie mirror, instax SQUARE SQ1’s one-touch selfie mode is designed specifically for selfies and close-up shots, setting the best focus and exposure for the shot by changing the position of the lens when activated (by simply twisting the lens after powering the camera on). One of the key features of the new addition to this Instax range is its automatic exposure. This function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to lighting conditions. The Instax SQUARE SQ1 is bulkier than the other Instax offerings from Fujifilm but the square prints are definitely a novelty. The Fujifilm Instax SQUARE SQ1 is priced at ₹10,999 and is available in Terracotta Orange, Glacier Blue, and Chalk White.