Vodafone Idea launches new brand identity ‘Vi’

Vodafone Idea Limited now has a unified brand identity called “Vi” after both telcos merged back in August, 2018.

Vodafone Idea's new identity.  (Vi)

Vodafone Idea on Monday unveiled its new unified brand identity. Vodafone Idea is now known as “VI” (pronounced we). Vodafone Idea Ltd has merged both telcos into one using both the red and yellow colours.

On occasion of the new branding announcement, Vodafone Idea has also launched a new Vi app. The telco has also launched a programme through which one can win gifts such as a GoPro, Netflix subscription and more. It's called “Happy Surprises” and one has to spot the new VI logo on the app. Vodafone Idea users and non-users can also get their own customised and unique ringtone from the Vi app or website. Once users enter their mobile number they'll receive a unique ringtone. Vi plans more such offers in the coming days.

“The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network. VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for changing customer needs,” said Ravinder Takkar, MD & CEO of Vodafone Idea Limited.

Vodafone India merged with Idea Cellular on August 31, 2018, and the merged company was renamed Vodafone Idea Limited. Although the two telcos merged, both brands continued with their individual identities.

Nick Read, CEO of Vodafone Group Plc commented on the new brand saying, “As the integration of the two businesses is now complete it's time for a fresh start. That's why we believe that now is the perfect time to launch Vi, one company which combines the strengths of Vodafone and Idea. Vi's focus will be to deliver to citizens and businesses in India a superior network experience, better customer service and leading products and services.”