Bling it on

Recently, the twinkling commercial of Micromax took the ladies by a storm with its intricate designing and a 'class apart' look. This trend has been around for a while now, with companies from all over the world designing phones for modern women.

While men look out for phones which are fully equipped and updated to the latest technology, women look for the bling factor in them. And phone-makers are adapting accordingly. "With an objective to meet all categories of people, we've launched a number of phones, especially those that will appeal to the woman of today. And the response has been good," says Sudhin Madhur, Business Head, LG Electronics.

Glitzy, sparkling handsets are a bestseller among the young generation, since they double up as stylish accessories. "I gifted my girlfriend Sony Ericsson's Jalou on her birthday and she can't get her hands off it," says Siddhant Nagpal, a business student. Sanya Suri, a student of NIFT, says, "I treated myself with an LG Shine in Pink after board exams ended."

The all-new LG Cookie Pep, another 'bubblegum' phone, comes in 5 shades 'to match every mood', whereas the LG 'Ice-cream' comes in pastel shades with LED lights and different 'emotions' to illuminated it. Those who are looking for something more expensive can buy the all-new LG Chocolate, which has all the latest features and a chic built to add more to it's design. The

Samsung Star Diva has a quilted golden back cover with diamond shaped buttons on it, which lends it a different charm altogether. The new Alcatel OT-808 is also a newcomer that is uniquely designed, and is available in fresh colours like pink. The variety of such phones is so vast, you can end up matching your outfits, if not your teen's demands.