Rizzle partners with Soundstripe to free music for creators

Indian short video sharing app Rizzle on Thursday announced a partnership with Soundstripe. As a part of this partnership, Soundstripe will provide free licensed music to content creators on the platform. The partnership will also improve the quality of short videos on the app and give a global platform for videos from local Indian talent.

As a part of the agreement, Rizzle has integrated Soundstripe music in the app and enabled music-filtering based on mood, genre, or instruments. Content creators on Rizzle will get 30 to 60 seconds long sound clips that will give them the ability to enhance their content and increase the duration of their shows.

Rizzle says that by providing 30-60 seconds of sound clips, it has become the only platform that doesn’t confine its creators to a 15-seconds music usage window. The company also says that Rizzlers can now access thousands of quality music tracks without having to pay any additional fees.

“With the Soundstripe integration, we expand the tools available for our users to make their creativity come alive in their short videos. This collaboration aims to equip Rizzle’s content creators with suitable music that adds the right amount of spark to their videos. Rizzle creators will have access to high-quality music tracks,” Lakshminath Dondeti, Co-founder Rizzle said on the occasion.