After launching Spark Go smartphone in 2019, TECNO, the global smartphone brand of Transsion India, is all set to launch a new budget smartphone in the successful 'Go' series soon.
The teaser claims that 'Big B' of smartphones is coming. The company is likely to introduce a category-first 'Big screen' which could come with dot-notch selfie camera to elevate the viewing experience in the sub-₹7,000 segment, along with 'Big Security'.
TECNO launched full-range of its Spark portfolio in India last year, including Spark Go, Spark 4, Spark 4 Air and Spark Power that revolutionized the ₹5,000-₹9,000 smartphone category in the country.
Augmenting the brand's 'ahead-of-the-curve' approach, the company introduced many segment-first features in the entry-level category that included 'dot-notch' display, 6000mAh battery and dot-in display selfie camera.
Globally, TECNO portfolio consist of three key series: 'Spark' which is an entry-level smartphone for youth, 'Camon' which is the popular camera-centric series and 'Phantom' being the brand's flagship series.
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