iPhone 15 Pro prices expected to rise; should you get worried?

Speculation mounts over iPhone 15 Pro price increase. Is it a justifiable correction or a potential setback for eager buyers? Let’s delve into the details.

| Updated on: Jul 31 2023, 08:06 IST
Surprise! Likely iPhone 15 Pro Max price hike is justified? Just check this out
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1/6 Periscope camera: This year, Apple is expected to bring some exclusive features to the iPhone 15 Pro Max! One of these is rumoured to be the Periscope camera. This will be a first for an Apple iPhone. It will provide a higher range of optical zoom for better quality images. (HT Tech)
 iPhone 15 Pro
2/6 Titanium frame: An earlier 9to5Mac report suggests that the iPhone 15 Pro Max may feature an all-new titanium casing with a rounder-edged design. Not just that, thinner bezels may enhance the overall experience too.  (HT Tech)
 iPhone 15 Pro
3/6 Better performance: The iPhone 15 Pro and Pro Max models are expected to get an upgrade to the A17 Bionic chipset for a better performance. It is expected to make them the fastest phones in the world.  (HT Tech)
 iPhone 15 Pro
4/6 USB-C port: The lightning port will be a thing of the past and USB-C port will come on the iPhone 15 series. However, the iPhone 15 Pro and Pro Max are even tipped to get a Thunderbolt port that enables live 4K Thunderbolt output too.  (HT Tech)
 iPhone 15 Pro
5/6 Wi-fi upgrade: The iPhone 15 Pro Max is expected to feature Wi-Fi 6E, an upgraded version of Wi-Fi 6. It provides higher concurrency, lower latency, and greater bandwidth.  (AFP)
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6/6 Bigger battery: A report by Macrumors revealed that the iPhone 15 series may get get a battery boost as Apple is planning to increase the capacity of its batteries. Among these, the top-end iPhone 15 Pro Max is expected to have a 12% bigger battery. (HT Tech)
 iPhone 15 Pro
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iPhone 15 Pro prices spark debate as launch nears. (AFP)

As anticipation builds for the imminent launch of the iPhone 15 range, rumors surrounding the devices are becoming more intense. Among the most significant points of discussion is the price, particularly for the Pro models. According to reputable sources, including Barclays analyst Tim Long (via iMore), it's expected that the iPhone 15 Pro will be $100 more expensive than its predecessor, while the Pro Max could see a $200 increase. This prospect has sparked concern and even an online outcry.

Yet, it may not be as dire as it seems. When considering the broader perspective, the price hike might not be a game-changer for most consumers. Many users opt for contracts when purchasing new phones, which allows them to spread the cost over a more extended period, typically around 24 months. When viewed on a monthly basis, the increase translates to less than $10, which is more manageable for many.

Moreover, this price increase is relatively modest when we recall that top-tier iPhone prices have remained relatively steady since the debut of the iPhone XS in 2018. Over five years, despite ongoing inflation, Apple has managed to maintain relatively stable prices for its premium models. The latest hike, therefore, could be viewed as a long-overdue correction rather than an astronomical escalation.

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While some individuals may find it challenging to justify the additional cost, it's important to recognize that inflation is affecting both businesses and consumers.

Undeniably, this price adjustment could make it more difficult for certain buyers to afford the latest Pro models, potentially turning away some customers who would have eagerly lined up for the newest iPhone.

As the launch date of the new iPhone range draws closer, slated for September, we will soon discover the exact specifications and prices of the handsets. While the price increase may be disappointing for some, the forthcoming features and advancements in technology could provide ample justification for the additional investment.

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First Published Date: 31 Jul, 08:05 IST