Airtel, Karbonn launch A1 Indian, A41 Power smartphones at feature phone price
Airtel has continued to expand its ultra low-cost smartphone portfolio to take on Reliance’s JioPhone.
Bharti Airtel, in partnership with Karbonn Mobiles, on Thursday launched two new Android-enabled 4G smartphones at the price of a feature phone.
A company statement said the 'A1 Indian' 4G smartphone will be available at an effective price of ₹1,799 (compared to MRP of ₹4,390) and the 'A41 Power' comes at an effective price of ₹1,849 (compared to MRP of ₹4,290).
Both devices come with a full touch 4-inch screen, 1 GB RAM, Dual SIM Slots, and Dual Camera along with a host of features The 4G smartphones, which are Google-certified, run on the latest Android 7.0 Nougat OS and offer full access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp.
"We saw very strong demand for our first offer under the 'Mera Pehla Smartphone' initiative, which validates the broad appeal of this innovative proposition. We are also delighted to have Amazon on board as a partner in this exciting journey and look forward to working closely with them. We believe these partnerships will help us make a significant contribution towards transforming India into a smartphone nation," said Raj Pudipeddi, Director - Consumer Business & CMO, Bharti Airtel.
For the 'A1 Indian' 4G smartphone, the customer needs to make a down payment of ₹3,299 and for the 'A41 Power' 4G smartphone the down payment is ₹3,349. Customers need to make 36 continuous monthly recharges of ₹169 pack from Airtel. The customer will get a cash refund of ₹500 after 18 months and another ₹1,000 after 36 months, taking the total cash benefit to ₹1,500.
In case the customer does not wish to opt for the ₹169 bundled plan, she/he has the flexibility of doing recharges of any denomination and validity as per individual requirements, the statement said.
"However, to claim the cash refund benefit, recharges worth ₹3,000 must be done within the first 18 months (to claim the first refund installment of ₹500) and another ₹3,000 over the next 18 months (to claim the second refund installment of ₹1,000)," it added.
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