Big Triumph for Amazon, ‘Lord of the Rings’ Series Draws 25 Mn on Debut

    Amazon.com Inc. said its “Lord of the Rings: The Rings of Power” series drew more than 25 million viewers worldwide on its first day.
    By: BLOOMBERG
    | Updated on: Sep 04 2022, 17:38 IST
    OTT releases: Top 5 Weekend Binge-worthy movies – The Kashmir Files, Beast, Pushpa, more
    Gangubai Kathiawadi
    1/5 Gangubai Kathiawadi on Netflix - This biographical crime drama is directed by Sanjay Leela Bhansali and stars Alia Bhatt in the titular role. The movie is loosely based on the true story of Gangubai Harjivandas, popularly known as Gangubai Kothewali, whose life was documented in the book ‘Mafia Queens of Mumbai’ written by S. Hussain Zaidi. (Pen Movies YouTube)
    The Kashmir Files
    2/5 The Kashmir Files on Zee5 - The movie released on March 11 and ever since it has been shrouded in controversies and polarized opinions. The movie portrays the story of violence against Kashmiri Pandits in 1990. With this movie, Zee5 has also become the first OTT platform to release the film with Indian sign language (ISL) interpretation. The movie debuts today! Make sure to watch it on its day one of OTT release. (Zee Studios)
    Beast movie
    3/5 Beast on Netflix - This Tamil-language action-comedy blockbuster starring Thalapathy Vijay and Pooja Hegde in lead roles is second on our list of top 5 movies to watch this week. The Nelson directed film hit the theaters on April 13. The story revolves around an ex-RAW agent whose mission is to rescue people held hostage in a shopping mall by terrorists. The movie was released on the OTT platform on May 11. (Sun TV YouTube)
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    4/5 Pushpa: The Rise on Amazon Prime Videos – Directed by Sukumar, this action drama film stars Allu Arjun in the leading role along with Fahadh Faasil and Rashmika Mandanna. The movie, which is the first of two parts, depicts the rise of a coolie in the smuggling syndicate of red sandalwood. (Goldmines YouTube)
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    5/5 Kaun Pravin Tambe on Disney+ Hotstar – This biographical sports drama is based on the life of the cricketer Pravin Tambe who started his cricket career at the age of 41. Shreyas Talpade plays the titular character in this heartfelt movie. (DisneyPlus Hotstar YouTube)
    Lord of the rings
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    Streaming services are starting to disclose more information to tout their success and signal their scale to advertisers. (AP)

    Amazon.com Inc. said its “Lord of the Rings: The Rings of Power” series drew more than 25 million viewers worldwide on its first day. The series, based on the universe created by J.R.R. Tolkein and set a few thousand years before the events of “The Hobbit,” was the biggest-ever debut on the tech giant's Prime Video service, Amazon said in a statement Saturday.

    Amazon does not release viewership data for most of its shows. But streaming services are starting to disclose more information to tout their success and signal their scale to advertisers. Amazon will work with Nielsen to release data for its upcoming production of “Thursday Night Football. ”

    Amazon has invested an estimated $1 billion on the project, including $250 million for the rights to the franchise, in an effort to compete against streaming competitors like Netflix Inc. and Walt Disney Co.'s Disney . The series was launched in more than 240 countries and territories worldwide this month, and new episodes will be released weekly through Oct. 14.

    Streaming services are increasingly turning to blockbuster shows to draw viewers as competition heats up. Netflix credited the new season of “Stranger Things” released earlier this year for reducing subscriber losses, while Warner Bros Discovery Co. last month launched “House of the Dragon,” the prequel to its hit “Game of Thrones” series.

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    First Published Date: 04 Sep, 17:32 IST
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