Facebook's auto-play video ads likely to put off users

Adding another tweak to the site, Facebook will now feature auto play video ads in the news feed starting this July. In a report by Financial Times, these video ads will play automatically for almost 15 seconds with no sound and will replay with sound when the user clicks on it.

Adding another tweak to the site, Facebook will now feature auto play video ads in the news feed starting this July. In a report by Financial Times, these video ads will play automatically for almost 15 seconds with no sound and will replay with sound when the user clicks on it.

According to Huffington Post, the addition of another element for the users to feel annoyed about, the pop-up ads featuring in the news feed will contain one brand per day.

Despite the world's addiction to social media websites and Facebook in particular, its customer satisfaction is lower as compared to other sites such as YouTube, the report said.

In a move to grab more ad revenue, this latest edition of element will put off the Facebook users, as even the earlier addition of the 'timeline' was not received well, said Huffington Post.