Google Job Cuts Hit Veterans of DoubleClick Ad Tech Business | Tech News

Google Job Cuts Hit Veterans of DoubleClick Ad Tech Business

At least five executives who have played key roles in Google’s ad tech division lost their jobs as part of the workforce reductions.

By:BLOOMBERG
| Updated on: Feb 03 2023, 09:17 IST
Best Smartphones under 30000: Nothing Phone, Google Pixel 6a, Realme 10 Pro Plus, more
Google
1/7 If you have a budget of Rs. 30000 and looking for a feature-rich smartphone that can take care of all your tasks, camera performance as well as gaming performance, then here is a quick guide for you.  (Amritanshu / HT Tech)
image caption
2/7 Nothing Phone (1): It is currently priced at Rs. 27499, which offers the first transparent back design featuring GLYMPH lights and a stock Android-like experience making it an interesting option to buy.  (Amritanshu / HT Tech)
image caption
3/7 Google Pixel 6a: Priced at Rs. 30999, it packs the new Tensor chip, 6.1-inches OLED display, and photography experience. You can get it for under Rs. 30000 with card offers on Flipkart. (Amritanshu / HT Tech)
Google
4/7 Oppo Reno 8: Priced at Rs. 29999 on Flipkart, it brings the photography experience with its 50MP led triple camera setup, packs a powerful MediaTek Dimensity 1300 chipset, and offers 80W charging support. (Oppo)
image caption
5/7 Realme 10 Pro Plus: Recently launched, the Realme 10 Pro Plus comes with a premium curved 6.7-inch FHD+ AMOLED display, MediaTek Dimensity 1080 chipset, and a 108 MP primary sensor paired with an 8 MP ultrawide lens, and a 2 MP macro lens.  (Priya/HT Tech)
image caption
6/7 All of these features come at a price of just Rs. 24999 for the 6GB RAM and 128GB storage variants.  (Priya/HT Tech)
Google
7/7 iQOO Neo 6: It is more than just a gaming phone! Powered by Snapdragon 870 processor, it offers a great gaming experience as well as decent camera performance, priced at Rs. 29999. (Priya/HT Tech)
Google
icon View all Images
Google Job Cuts Hit Veterans of DoubleClick Ad Tech Business. (REUTERS)

Google's recent job cuts pushed out several company veterans who were instrumental in building its massive display advertising business — an operation that's now in the crosshairs of the US government.

At least five executives who have played key roles in Google's ad tech division lost their jobs as part of the workforce reductions, according to posts on LinkedIn and people familiar with the decisions.

You may be interested in

MobilesTablets Laptops
25% OFF
Google Pixel 128GB
  • Black
  • 4 GB RAM
  • 128 GB Storage
37% OFF
Google Pixel 7 Pro 5G
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
7% OFF
Google Pixel 7A
  • Charcoal
  • 8 GB RAM
  • 128 GB Storage
7% OFF
Google Pixel 7 5G
  • Obsidian
  • 8 GB RAM
  • 128 GB Storage

Three of the executives came to Google with DoubleClick, the ad-tech firm the search giant struck a deal to buy in 2007. The acquisition made Google a powerhouse in digital advertising. While some of these executives had moved to other parts of the company, their departure may be a sign that Google is drifting away from a business that has weathered significant privacy and antitrust scrutiny.

Also read
Looking for a smartphone? To check mobile finder click here.

Last week, the US Department of Justice sued Alphabet Inc.'s Google, charging the company with illegally dominating digital advertising technology. The acquisition of DoubleClick “was a first step in Google's march to monopoly,” the DOJ and eight states argued in the complaint.

Google has denied running a monopoly. The company will likely defend its practices against the charges in court for months, if not years. But it will do so without some of the key architects of its web ads business.

A spokesperson for Google didn't respond to a request for comment on the departure of the executives.

Asked about the cutbacks during an interview last week, Dan Taylor, Google's vice president of global ads, said he couldn't share how many people on the company's ad teams lost their jobs, but noted the reductions affected all product areas at Alphabet. He stressed that the display business remains a priority for Google going forward.

“We're incredibly committed to ensuring that an ads-based business model for the internet continues to thrive,” Taylor said.

In January, Alphabet announced it was cutting roughly 12,000 jobs from divisions across Google. Among those who lost their jobs was Scott Spencer, a Google vice president who joined with DoubleClick in 2008, according to two people with knowledge of the matter. Jonathan Bellack, another former DoubleClick executive, also was let go. Both are viewed as likely witnesses in the antitrust case.

Aitan Weinberg, a veteran Google executive who also joined the company as part of the DoubleClick acquisition, also lost his job, according to a post on LinkedIn. Weinberg declined to comment.

Spencer didn't respond to a request for comment.

Bellack wrote in a post on LinkedIn that he had already made the decision to leave Google prior to being laid off. In an interview, he said he stopped working on ads at Google in 2018 and had been “lucky to work with some phenomenally talented people” at the company.

Spencer and Weinberg had also moved on to other teams within Google during their tenure at the company.

A number of DoubleClick alumni remain in key roles at Google, including Neal Mohan, YouTube's chief product officer.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 03 Feb, 08:19 IST
Tags:
NEXT ARTICLE BEGINS