Men shop more via smartphones than women | HT Tech

Men shop more via smartphones than women

Your spouse may find it hard to digest this but men are much more likely than women to go beyond browsing on their smartphones to make an actual purchase, says a survey.

By:IANS
| Updated on: Dec 18 2014, 15:26 IST

Your spouse may find it hard to digest this but men are much more likely than women to go beyond browsing on their smartphones to make an actual purchase, says a survey.

Conducted online among 2,013 adults ages 18 and older, the survey from advertising business organisations - Interactive Advertising Bureau (IAB) global communications and technology leader Verizon, show the gender difference is especially notable within the younger demographic.

You may be interested in

MobilesTablets Laptops
34% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Vivo X100 Pro 5G
  • Asteroid Black
  • 16 GB RAM
  • 512 GB Storage
16% OFF
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
8% OFF
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

'We found that three-quarters (76%) of male smartphone users ages 18-34 shop via smartphones in a typical month compared to 59% of women in the same age category,' the researchers said in a statement.

Also read
Looking for a smartphone? To check mobile finder click here.

That particular age group is also among the biggest spenders on mobile, with 39% of 18-to-34-year-old smartphone users saying they spend at least $51 or more via smartphone in an average month, as compared to 27% of overall survey participants.

The study also shows that smartphones are second only to computers among devices used for shopping, with 40% of smartphone owners stating that they use their device to research products they are interested in.

'We see this research as reflecting the growing importance of smartphones at consumers' disposal, signalling an opportunity for marketers to reach consumers at the time and place where they are already holiday shopping - on their phones,' Anna Bager at IAB was quoted as saying.

In addition, with smartphones, tablets and other devices gaining traction as shopping channels all around the year, it is important that 'we understand exactly how consumers interact with these screens to research, shop for purchase products, so advertisers can accurately target them in a timely fashion, as they are doing on other media platforms,' Bager said.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 18 Dec, 14:24 IST
NEXT ARTICLE BEGINS