The camera's the star of Sony's newest smartphone

The Xperia C4, announced on Wednesday, is being marketed as a PROselfie phone.

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The Xperia C4, announced on Wednesday, is being marketed as a PROselfie phone.

Available with a single or dual SIM card slots, the Android handset has a fast 64-bit processor and full HD 5.5-inch display but it's the imaging capabilities that the company is hoping will appeal most to consumers.

The Xperia C4 boasts a front-facing 5-megapixel camera with a wide-angle lens for group selfies and a huge 13-megapixel rear-facing camera with auto focus and automatic support for HDR -- High Dynamic Range.

And of course the hardware is backed by a host of photo manipulation software.

'We are proud to introduce Sony's evolved PROselfie smartphone,' said Tony McNulty, Vice-President, Value Category Business Management at Sony Mobile Communications. 'Xperia C4 caters to consumers that want a smartphone that not only takes great photos, but also packs a punch.'

The handset will go on sale in June when territory-by-territory pricing and 4G/LTE compatibility will be confirmed.