Tinder to now prioritise active users, does away with Elo score algorithm
Tinder’s new algorithm will adjust the potential matches you see each and every time your profile is ‘Liked’ or ‘Noped’.
Tinder has made a new change to its service. The company will no longer show you potential matches based on the Elo score.
Based on how others engaged with your profile, the Elo score was determined by Tinder's algorithm. In its official blog, Tinder notes that the Elo score algorithm compared Likes and Nopes of a user to show potential matches, based on similarities and engagement with profiles.
The company will no longer use the algorithm. Instead, its current system adjusts the potential matches you see each and every time your profile is 'Liked' or 'Noped'. The changes to the order of your potential matches is reflected within 24 hours.
"We prioritize potential matches who are active, and active at the same time. We don't want to waste your time showing you profiles of inactive users. We want you chatting and meeting IRL. And there's nothing better than matching and immediately striking up a conversation," Tinder said in its blog post.
Available in 190 countries, Tinder has more than 30 billion users till date. The dating app matches people using their recent activity, preferences, and location.