Now, iPhone 15 Pro Max to be killed off by Apple in latest culling attempt?

Apple may just announce another death in the iPhone family. After killing off the iPhone 14 mini without any fanfare at all, there is likely to be another round of culling and the latest victim is likely to be the iPhone 15 Pro Max. Apple has just launched the iPhone 14 series, including the very popular iPhone 14 Pro Max, but the company is not letting that colour its dispassionate execution. Reasons have to do with cold marketing calculations and generating more profit.

Several reports, rumours, and leaks are circulating regarding the awesome expected specs of iPhone 15 models, especially the Pro Max. Till now, the gap between the Apple Pro phones and Pro Max phones was not too big in terms of specs and pricing. Now, Apple is looking to create a huge gap between them and the process starts with rebranding. It looks like the iPhone 15 Pro Max is dead on the drawing table and in its stead is coming the iPhone 15 Ultra. At least that is what Bloomberg's Mark Gurman is saying.

In the latest Power On newsletter, Gurman said, "If you have an iPhone 13, I’d wait another 12 months for the iPhone 15. That’s when we’ll see bigger changes, including a potential rebranding of the Pro Max as the Ultra. "

It can be known that the iPhone 15 series is expected to launch in the month of September 2023, however, it is too early to expect any official information on the same.

The company is expected to create massive differentiation between iPhone 15 Pros and iPhone 15 standard models. According to a tweet by Ming-Chi Kuo, analyst at TF International Securities, "I believe Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models to increase Pro shipment allocation and the new iPhone ASP (average selling price)."

Kuo says that Apple may create differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro models in order to generate more sales and profits in a mature market.

It is also being said that the iPhone 15 series will be launching at an increased price by up to $100 or so.

Coming to the iPhone 15 design, according to rumors, Apple will be ditching the Lightning port on its phones. Touch ID is expected to make a return with iPhone 15 and the new notch introduced for iPhone 14 Pro models can also appear in all the iPhone 15 models.