Tata Sky launches ‘transfer’ set top box

DTH TV provider Tata Sky on Wednesday launched a new WiFi enabled set-top box and digital video recorder which can push recorded content to the user's smartphones and tablets directly.

'The new product (storage capacity of 500 GB) which comes at a price of ₹9,300 along with the Wi-Fi dongle is aimed at consumers in the metro and Tier-I cities. We expect to see a fair share of growth as we have seen with our other products,' Pallavi Puri, chief commercial officer at Tata Sky, said.

Tata Sky, which was launched in 2006 as a joint venture between Tata Group and 21st Century Fox, currently has 14.5 million connections out of the estimated market opportunity of 50 million connections.

'The launch of the Tata Sky Transfer STB comes at a time when 75 percent of Indian audiences accessing the internet on their mobile devices are aged between 19 to 35 years and increasingly seek new content. Tata Sky plus Transfer is hence the innovative answer for consumers who want to keep in touch with their favourite content round the clock, anywhere, essentially without using up broadband data,' Harit Nagpal, managing director and chief executive, Tata Sky, said.

The new STB allows the subscriber to transfer their recorded television content from the set top box to their smartphones or tablets. 'This effectively means that the Tata Sky subscriber can now record and view programs on their tablets or smartphones at any place and time in offline mode via the Tata Sky app,' the company said in a release.

The app is currently available for Apple and Android users.