Apple Watch Black Unity launched for Black History Month

Apple has launched a limited edition Apple Watch in celebration of Black History Month. It’s the Black Unity Collection Apple Watch Series 6 featuring the Black Unity Sport Band and a Unity watch face.

Apple Watch Series 6 Black Unity is priced at $399, and it will be available from February 1 onwards. It will be available the whole of next month. The Black Unity Sport Band will also go on sale the same day with a price tag of $49. This one can be purchased throughout the year. Apple has also launched the Unity watch face that is available with the latest watchOS 7.3 update.

The new Apple Watch features a combination of black, green and red colours symbolising the Pan-African flag, on the band and watch face. The new products have been launched to honour the ongoing fight for racial justice, Apple said in a blog post.

Apple added that Black creative community members designed the band and watch face. The company is also supporting six global organisations including Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.

In addition to the new products, Apple has also announced more initiatives for Black History Month. The App Store will feature a Black History Month Hub that will highlight Black-owned businesses, developers, and apps. It will also feature stories with Black developers on the importance of representation. Apple Music will also highlight Black musicians from different genres throughout the month.