New boAt smartwatch priced at ₹4,499 on launch; Check out the 'Iris'

boAt has unveiled its latest smartwatch ‘boAt Iris’ on its website and Flipkart priced at ₹4,499 on Thursday. The boAt smartwatch comes with high-definition round AMOLED display and is encased in premium material the watch also has leather and silicone straps. Taking to its Twitter handle boAt tweeted, "Tick, tock, tick, tock! Time’s running out to #SwitchOvertotheBrightSide and grab #WatchIris at an incredible launch price of 4,499/-. Mark your calendars: 23rd Dec, 12 PM on Flipkart & boAt website. https://bit.ly/3yJGTA8."

You can pick from Active Black, Flaming Red and Navy-Blue options in silicone, or settle for the leather finish straps. The boAt Iris features a large round 1.39” dial with a 462ppi high-definition AMOLED display. As per the information provided by the company, boAt Iris supports multiple cloud-based watch faces. You need to head to the boAt Hub app on your phone and match the watch face according to your OOTD or customize one to match your mood.

Users will also get an event, text, call or email – notification alerts. You can also monitor your heart rate and SpO2 24x7 with the help of the watch. The watch also offers multiple sports modes and daily activity tracker. It comes with 8 built-in Active Sports Modes that can help you with walking, running, cycling, skipping, badminton, basketball, football and swimming. The boAt Iris has got an IP68 rating and comes with a 7-day battery life.

On the launch of the wearable, Aman Gupta, Co-Founder and CMO, Imagine Marketing said, “Smartwatches have become the fastest growing wearable category this past quarter as per the latest IDC data and we are happy to be announcing the brand’s very first AMOLED smartwatch. boAt Iris is our most premium smartwatch in the market and we are looking forward to a positive reception from all our boAtheads."

Imagine Marketing offers a product portfolio ranging from audio gear, smart wearable, personal grooming, mobile accessories, among others. boAt started in 2016 and it's portfolio offers lifestyle-oriented products.