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In 2006, the firm launched Republic of Gamers (ROG). The business debuted its first gaming-grade motherboard, the ROG Crosshair, as a sub-brand. Asus restructured its business in 2008, separating into three separate companies: Asus, Pegatron, and Unihan Corporation.

The first smartphones based on the Android operating system from Asus were released in 2014. These phones used Intel CPUs instead of the ARM processors seen in most other Android phones. It's also working on virtual and augmented reality products, as well as internet of things (IoT) gadgets and robotics. In 2018, Asus released Zenbo, a smart home robot that is intended to provide aid, entertainment, and companionship to families.

Asus ROG Phone 5 Ultimate, which is the company’s latest offering, is priced at Rs. 79,999. Currently, it comes in white colour and sports a 18 GB RAM and 512 GB storage. It is powered by Qualcomm Snapdragon 888.

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