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The company was one of the first to create a smartphone app ecosystem. It was the first smartphone company to use touchID (a fingerprint scanner module to unlock a device) and 64-bit processors, both of which were later adopted by the majority of other smartphone makers.

Apple offers a diverse range of products and services within a closed environment, ranging from smart wearables to digital content streaming platforms. iMac desktops, MacBook notebooks, iPhone mobile devices, iPad tablets, iPod digital multimedia devices, Apple Watch, and Apple TV are among the company's offerings. The iOS operating system for mobile devices, macOS for notebooks and desktops, iCloud online storage, tvOS for Apple TV, watchOS for Apple Watch, iTunes for digital content services, Apple Pay for digital payments, Apple Music for online multimedia streaming, and Apple News are among the services. The iPhone 13 series, consisting of the iPhone 13, the iPhone 13 Mini, the iPhone 13 Pro and the iPhone 13 Pro Max was released on September 14, 2021. The iPhone 13 has a 6.10-inch touchscreen display with an A15 Bionic chipset. Wireless charging and proprietary fast charging are both supported by the iPhone 13. The starting price of the phone has been kept at Rs 79,999 and it'll be available for sale from October 1 in the Indian market.

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