Samsung to let local stores sell TVs, appliances through online platform Benow
Your local neighbourhood stores can now sell Samsung TVs, refrigerators, air conditioners, washing machines etc through Benow
Samsung has announced a new partnership with online platfrom Benow to provide customers across the country an option to buy Samsung's TVs, ACs, washing machines etc from their neighbourhood electronics store.
Samsung already had a partnership going with Benow for smartphones and have now extended that to cover consumer electronics as well.
This extension will not only allow customers to get appliances more easily, even if they cannot get to a Samsung Store, it will also bring thousands of offline retailers online. According to Samsung, around 5,000 offline retailers selling Samsung electronics have already signed up and more are expected to join over time.
How the platform is going to work:
If a retailer wants to become part of the new digital platform, Samsung will share the details of the interested retailer with Benow, which will on-board the retailer and send a digital registration link on his/her registered mobile number. The retailer then verifies the details, uploads his KYC documents and goes live instantly.
On the Benow App, retailers can create their own online catalogue of Samsung consumer electronics products they want sell and then share the link to the catalogue with consumers through SMS, WhatsApp and email or even through social media platforms.
Consumers can select the products of their choice from the catalog shared by a particular retailer and place an order using the online link. This triggers a notification to the retailer who gets the details of the consumers on the Benow App. Retailer can then get in touch with the consumer, finalise the deal and generate a payment link through Benow.
Consumers can choose from payment methods such as cash on delivery, credit card, debit card, easy EMI, etc. On completion of the transaction, invoice and charge slips are shared with both the consumer and the retailer, who then initiates delivery of the Samsung consumer electronics product to the consumer.
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