Adidas to debut miCoach tracking technology

The rabbit hole of sports stats analysis is about to get a lot deeper with the debut of a new player tracking system by Adidas. Micoach will let coaches and trainers better analyze a player’s peak level of performance, fitness level and what impact the game is having on his or her body.

The rabbit hole of sports stats analysis is about to get a lot deeper with the debut of a new player tracking system by Adidas.

Players insert a player cell into a pocket located in the shoulder blades of their uniform.

The system, called Micoach, uses a RF radio, a 3D accelerometer, a GPS unit, a gyroscope and a magnetometer to track a player's heart rate, power, intensity of play, speed, distance covered and acceleration.

The RF radio is used to relay that data to a computer on the sideline, which then routes the info to an iPad app.

The idea is that Micoach will let coaches and trainers better analyze a player's peak level of performance, fitness level and what impact the game is having on his or her body.

"We are proud to partner with our long-term partner Major League Soccer to debut our latest innovation the micoach Elite System at the MLS All-Star Game and then across the league in 2013," Discovery News quoted Adidas Group CEO Herbert Hainer as saying in a press release.

"As the paths of sports and technology continue to converge, we are pleased to be pioneering in this area and continue to deliver cutting-edge innovations to teams and leagues worldwide," Hainer added.