# Apple worsens selloff over iPhone 14 U-turn | Tech News (HT Tech) > Apple had told its suppliers to curtail efforts to increase the assembly of its iPhone 14 lineup. # Apple worsens selloff over iPhone 14 U-turn ## Apple had told its suppliers to curtail efforts to increase the assembly of its iPhone 14 lineup. Sept 28 2022, 22:58 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Apple](https://images.hindustantimes.com/tech/img/2022/09/28/1600x900/FILES-US-LABOUR-TECH-UNION-APPLE-0_1660311989766_1660311989766_1664375511770_1664375511770.jpg) ![icon](https://images.hindustantimes.com/tech/static/revamp/images/png/imageviewall.png) Apple worsens selloff in beleaguered growth stocks. Apple Inc shares fell 4% in premarket trading on Wednesday. (AFP) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By REUTERS Apple Inc shares fell 4% in premarket trading on Wednesday and piled pressure on other growth stocks following a report that the tech giant was dropping its plans to boost production of the latest model of its flagship iPhone. Bloomberg earlier reported that Apple had told its suppliers to curtail efforts to increase the assembly of its iPhone 14 lineup by as many as 6 million units in the second half of the year on disappointing demand. Shares of the world's most valuable public company fell to $145.89 and were on track to open at a two-month low. Also read click here. Other growth stocks including Microsoft Corp, Amazon. com, Google-parent Alphabet and Tesla Inc fell between 1.5% and 3% on the news. "Weaker consumer demand is to be expected when utility bills are going up, interest rates are going up, mortgage costs are going higher ... discretionary spending is going to be curtailed by that," said Patrick Armstrong, chief investment officer at Plurimi Wealth in London. "Apple is not immune to that and it's probably symptomatic of what's happening across many different companies right now." The rate-sensitive growth stocks have taken a beating this year on the U.S. Federal Reserve's rapid pace of interest rate hikes. The S&P 500 growth index has shed 29% this year, compared with a 17% slide in its value counterpart. Shares of chipmakers fell on the news, with Apple suppliers Broadcom, Qualcomm and Taiwan Semiconductor, Skyworks Solutions and ON Semiconductor down in the range of 1.2% and 2.8%. Apple's suppliers in Europe - STMicroelectronics, BE Semiconductor, Nordic Semiconductor, ASM International, Infineon, and ASML - fell between 1.6% and 4.7%. 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