Casio to develop its own 'smartwatch'

Casio is set to go head to head with Apple by launching its own smartwatch.

By:AFP
| Updated on: Jul 03 2015, 16:51 IST
image caption
Casio-stand-at-CES-Photo-AFP

Casio is set to go head to head with Apple by launching its own smartwatch.

The Japanese brand is aiming to develop a 'watch that tries to be smart' as opposed to a smart device, the Wall Street Journal reports, with the company focusing on comfort and durability for a release expected in the US and Japan in 2016.

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'We are trying to bring our smartwatch to a level of watch perfection: a device that won't break easily, is simple to put on and feels good to wear,' new president Kazuhiro Kashio told the publication.

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In terms of price range the new Casio will likely be priced around $400, Kashio said.

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First Published Date: 03 Jul, 16:42 IST
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