# Designing AI isn’t ‘one size fits all’: Satya Nadella stresses on local customisation for AIs (HT Tech) > Microsoft CEO Satya Nadella believes AI-based services as Ruuh that are customised for local ecosystem are the future. # Designing AI isn’t ‘one size fits all’: Satya Nadella stresses on local customisation for AIs ## Microsoft CEO Satya Nadella believes AI-based services as Ruuh that are customised for local ecosystem are the future. Dec 22 2017, 17:10 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Microsoft CEO Satya Nadella gestures as he speaks during his keynote address in San Francisco, California.](https://images.hindustantimes.com/tech/rf/image_size_960x540/HT/p2/2017/12/22/Pictures/satya-nadella_1965e5f6-e70b-11e7-b094-c21f82b60b0b.jpg) Microsoft CEO Satya Nadella gestures as he speaks during his keynote address in San Francisco, California. (Reuters file photo) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By INDO ASIAN NEWS SERVICE Microsoft CEO Satya Nadella showered praise on the company's Artificial Intelligence (AI)-based chatbot 'Ruuh', which has been completely developed the research team in India. He said that Ruuh had begun changing the lives of handloom weavers in India which will eventually help shape the future of technology. "What's incredible is that the team discovered how 'Ruuh' can help handloom weavers in rural communities create new economic opportunity by generating design patterns, inputting pictures and colours with the help of neural networks," Nadella wrote in a LinkedIn post titled "The people and projects that inspired me in 2017" late on Thursday. Also read click here. By creating new designs, said Nadella, "they're able to grow their markets and generate new revenue, helping to preserve this ancient art form and carry on a family business that spans generations". Not just 'Ruuh,' social chatbots built by Microsoft have over 100 million users with 30 billion conversation sessions across five countries. "Three years ago in China, our team built and introduced our first social chatbot called Xiaoice, which has the ability to chat in natural language, as well as create content ranging from art to poetry," Nadella wrote. According to him, the stories of Microsoft teams and employees illustrate the intersection of personal passion in areas like health care, accessibility and education with new technologies - the Cloud, AI, Mixed Reality (MR) and quantum computing. "An amazing collaboration - called Project Premonition - between Microsoft researcher Ethan Jackson, a team from Microsoft Research, the University of Pittsburgh, Johns Hopkins University, University of California Riverside, and Vanderbilt University is utilizing the Microsoft Cloud and our AI platform to detect pathogens before they cause outbreaks." Their work turns the pesky-yet-dangerous mosquito into a powerful data source that detects the emergence of disease pathogens before they have a chance to infect others. ALSO READ: Microsoft CEO Satya Nadella bets big on Quantum Computing "Using drones and machine learning algorithms like the SNAP alignment tool, they are helping public health organisations get the data they need with a more time and labour-efficient means of collecting data from potential disease sources in the environment," Nadella wrote. Ranveer Chandra is the principal researcher behind FarmBeats, a data-driven farming project designed to help increase farm productivity and reduce costs. "In this case, data from low-cost sensors in soil and drones with machine learning algorithms work with farmers' knowledge and intuition to help them gather and parse data about their farms - informing what, when, and where to plant in order to drive the highest-possible yields and reduce costs," Nadella wrote. Assistive technology like Seeing AI, Eye Control, Learning Tools and accessibility advancements for Office 365 help people with disabilities unlock their full potential. "This is true inclusion in action. I am so proud of our Office and Windows teams for pushing the bounds of what's possible in order to help everyone unlock their full potential," he added. 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