Facebook launches new profile frames, sticker to encourage Covid-19 vaccination

Facebook believes such social norms can have a positive impact on people's attitudes regarding their health.

Facebook Covid-19 vaccine profile frames (Facebook)

Facebook has launched new features to encourage Covid-19 vaccination. On Facebook, it has launched Covid-19 vaccine profile frames, and a new sticker on Instagram.

Facebook said it partnered with the US Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) to launch the new profile frames. “The new frames will let you share your support for COVID-19 vaccines and see that others you respect and care about are doing the same,” Facebook said in a blog.

“By working closely with national and global health authorities and using our scale to reach people quickly, we're doing our part to help people get credible information, get vaccinated and encourage others to do the same so we can come back together safely,” Facebook added.

The new Facebook profile frames carry the messages ``I got my Covid-19 vaccine” and “Let's get vaccinated”. Facebook will also show a summary of the people who are using the Covid-19 vaccine frames in the News Feed. Facebook had recently partnered with National Health Services (NHS) in the UK to launch the Covid-19 vaccine frames. It said that a quarter of people on Facebook in the UK are already using the profile frame.

On Instagram, there's a “Let's get vaccinated” sticker that can be used in Stories. The new sticker is visible on the Instagram app globally.

Facebook says that such participation from friends and family can have a positive effect on people, and it can lead to more people getting the Covid-19 vaccination.