Facebook’s ad revenue growth in US is slowing down: Report

Facebook’s year-over-year ad-revenue growth rate was 16%, compared to the 30% in the second quarter and 35 % in the first quarter of that year.

By: INDO ASIAN NEWS SERVICE
| Updated on: Jan 02 2019, 10:49 IST
Facebook will generate an estimated $23 billion in US ad revenue in 2018
Facebook will generate an estimated $23 billion in US ad revenue in 2018 (AFP)

While Facebook still maintains a double-digit growth in advertisement revenue in the US, the rate of that growth slowed down in the second and third quarters of 2018, according to data from a market research firm.

In the third quarter of 2018, Facebook's year-over-year ad-revenue growth rate was 16%, compared to the 30% in the second quarter and 35 % in the first quarter of that year, Forbes reported on Monday citing data from Standard Media Index (SMI).

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Facebook, which has over two billion monthly active users globally, came under heavy criticism in 2018 for lapses in protecting user privacy and in removing misleading content from its platform.

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"Facebook's growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments," SMI CEO James Fennessy was quoted in a statement.

According to a forecast by market research company eMarketer, Facebook will generate an estimated $23 billion in US ad revenue in 2018 (and $54.4 billion globally, an increase of 36.3 %from 2017), the Forbes report said.  

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First Published Date: 02 Jan, 10:49 IST
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