# Facebook’s new campaign defends targeted advertising business (HT Tech) > The campaign defends targeted advertising as beneficial to small businesses with tiny budgets and niche clientele, especially while the Covid outbreak has forced many retail stores to close and pushed consumers online. # Facebook’s new campaign defends targeted advertising business ## The campaign defends targeted advertising as beneficial to small businesses with tiny budgets and niche clientele, especially while the Covid outbreak has forced many retail stores to close and pushed consumers online. Feb 25 2021, 21:13 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Representational image.](https://images.hindustantimes.com/tech/img/2021/02/25/1600x900/image_-_2021-01-12T072035.643_1610416251664_1610416261021_1614105074975_1614266822113.jpg) Representational image. ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By BLOOMBERG Facebook Inc. launched a new marketing effort to promote targeted advertising, its core business model, which has been the center of a clash over privacy between the social network and Apple Inc. The campaign defends targeted advertising as beneficial to small businesses with tiny budgets and niche clientele, especially while the Covid outbreak has forced many retail stores to close and pushed consumers online. Facebook will run ads featuring clients on the web, radio and during TV programs like “Good Morning America” and the Golden Globes awards show. The tagline for the marketing effort is: “Good ideas deserve to be found. Personalized ads help you find them.” Also read click here. Also read: India's new rules for social media, OTT platforms: 7 important things to know While Facebook executives say the campaign is driven by a realization that small businesses are struggling during the Covid-19 pandemic, the company is in a public war with Apple over the future of targeted advertising on iPhones. An upcoming Apple software update could limit the data Facebook collects about iPhone users, which the social media company uses to help customize its advertising. Apple said the changes are intended to better inform people about how their personal information is used. Facebook has argued that Apple’s changes will be bad for small businesses. In December, Facebook took out full-page newspaper ads in a number of U.S. papers to defend its business practices. Written by Kurt Wagner. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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