Galaxy S7 pre-orders stronger than expected, says Samsung

A senior executive at Samsung has revealed that pre-orders for its latest Galaxy S7 flagship has been stronger than predicted

A senior executive at Samsung has revealed that pre-orders for its latest Galaxy S7 flagship has been stronger than predicted (Reuters)

Korean manufacturer Samsung has seen stronger-than-expected pre-orders for its new flagship Galaxy S7 smartphones launching this week, a senior company executive said on Thursday.

Koh Dong-jin, president of Samsung's handsets business, did not give a figure or disclose sales targets during a press briefing for the phones, which go on sale in South Korea and other markets on Friday.

But he said Samsung expects the S7s to help revive sales in China, the world's top smartphone market where researchers say the Korean firm is lagging its competitors.

The Galaxy S7 offers incremental upgrades, leading some analysts to predict sales in the first year will be weaker than last year's Galaxy S6.