India’s smartphone user base to hit 530 million in 2018: Report | HT Tech

India’s smartphone user base to hit 530 million in 2018: Report

India is estimated to have 650 million mobile phone users and over 300 million users. According to a new study, India’s smartphone base will almost double next year.

By: INDO ASIAN NEWS SERVICE
| Updated on: Oct 17 2017, 13:58 IST
According to the study, overall internet penetration in India is currently around 31%.
According to the study, overall internet penetration in India is currently around 31%. (REUTERS)

India will become the second largest smartphone country in 2018. According to a new study by US-based media agency Zenith, India will have 530 million smartphone users by the end of the next year followed by China's 1.3 billion. The US will be a distant third with 229 million users.

According to a new study by US-based media agency Zenith, smartphone ownership globally will continue to expand in 2018.

You may be interested in

MobilesTablets Laptops
23% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Vivo X100 Pro 5G
  • Asteroid Black
  • 16 GB RAM
  • 512 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

"The increased use of smartphone and other mobile devices means more frequent contact between brands and consumers. It also gives consumer more opportunities to connect with media content wherever they are, at any time of the day," broadcastingcable.com reported on Monday, quoting the study.

Also read
Looking for a smartphone? To check mobile finder click here.

Zenith estimated that 59% of all internet ad spending will go to ads viewed on mobile devices in 2017.

The study expected that to rise to 59% in 2018 and 62% in 2019.

"For most consumers and advertisers, the mobile Internet is now the normal Internet," Jonathan Barnard, Zenith's Head of Forecasting and Director of Global Intelligence, was quoted as saying.

Mobile devices will account for 73% of time spent using the internet in 2018 -- up from 70% in 2017.

By 2019, Zenith predicted mobile to account for 76% of mobile internet use. According to the findings, tablet ownership has also gone up to 18.7% in 2017 -- compared to 17.8 in 2016.

India currently has in between 300-400 million smartphone users. There are about 650 million mobile phone users in India, and just over 300 million of them have a smartphone, according to Counterpoint Research.

Two out of three Indian mobile users -- or roughly 433 million people -- are planning to upgrade their phones in the next year.

The number of internet users in India is expected to reach 450-465 million, said a recent from the Internet and Mobile Association of India (IAMAI) and market research firm IMRB International. The report said overall internet penetration in India is currently around 31%.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 16 Oct, 11:50 IST
NEXT ARTICLE BEGINS