LeEco to unveil next-gen phones, content and fan ecosystem today

Chinese content and devices company Letv’s India business unit - LeEco is expected to unveil its new range of next-gen smartphones along with the launch of LeMall - a loyalty cum e-commerce solution for its devices - in the country.

The fingerprint scanner is now square (claimed to be of “ultrasonic variety”) instead of circular found on the Le 1S (MyDrivers)

Chinese content and devices company Letv's India business unit - LeEco is expected to unveil its new range of next-gen smartphones along with the launch of LeMall - a loyalty cum e-commerce solution for its devices - in the country.

The company had first showcased a lot of products before launching its LeMax and Le 1S and the Le 1S (Eco) smartphones. Recently, it has also launched a membership plan for customers that will enable users to get access to premium content and events.

In terms of specifications, the LeEco Le 2 will reportedly feature either the Snapdragon 820 or the MediaTek Helio X20 chipset, 4 GB of RAM, a 21-megapixel camera and the latest USB-Type C connectivity for data transfer and charging. However, the port will also double up as the headphone jack or port. The Chinese variant of the phone comes with CDLA technology which reduces loss in quality of sound.

The Chinese variant of the phone comes with CDLA technology which reduces loss in quality of sound. (MyDrivers)

The Chinese variant of the phone comes with CDLA technology which reduces loss in quality of sound. (MyDrivers)

The budget Le Eco Le 2, the successor of the popular Le 1s, is available in China at a price of ₹10,990 approx. Le 2's elder brother Le 2 Pro costs RMB 1499 in China and comes as two variants — one with 4GB RAM at RMB 2099 (approx. ₹20,099) and another with 6GB RAM and 64GB storage priced at RMB 2499 (₹24,900 approx). The Le 2 Pro version is powered by Helio X25 processor and comes with a 21-megapixel rear camera along with two storage combinations of 32GB and 64GB. However, there is no certainty about the phones' launch here.

The company is also expected to launch the next version of its Le Max smartphone. In China, the Le Max 2 comes with a 5.7 inch 2K display, a Qualcomm 820, 6GB RAM and 64 GB storage space. It has a 21-megapixel rear camera and an eight-megapixel front camera. It comes with support for the Snapdragon fingerprint ID. This smartphone also supports CDLA sound and comes with type-C USB powered headphones.

Along with the new phones, the company is expected to make its LeMall available in India. Currently LeMall is available in China, Hong Kong and US. According to the company, it is a fast-growing online retail store that offers state-of-the-art smart devices including Letv Bluetooth Speaker and Letv All-metal Earphones among others.

"LeMall was launched in 2010 in China and is committed to giving you a superior online shopping experience and the privilege of preferential access to Le Ecosystem, a next generation multi-platform internet engine that is vertically integrated to deliver premium content, devices and applications. So, get set to encounter some amazing, lifestyle enhancing experiences powered by tomorrow's technology," a statement on the company site reads.

It also states that the "LeMall team in India comprises highly experienced professionals who are passionate about the brand and who work tirelessly to deliver customer wow."