Meet Jenna, a Barbie-like doll that recites Quran verses

The inventor of the Barbie-lookalike ‘Jenna’ says the doll was aimed at helping her young daughter learn Quran faster.

Say hello to Jenna . (Jennatoys)

French businesswoman and mother Samira Amarir invented a new doll to help impart her Islamic faith to her young daughter. Called Jenna, Samira designed from scratch to recite four chapters from the Quran, has entered mass production and is on sale in Gulf Arab countries.

"When my daughter Jenna turned two years old, I was looking for a toy or a tool," Amarir said.

"The idea was to come up with a toy that would enable her to learn the Quran fast and easily while she plays."

Jenna, with a name derived from the Arabic word for heaven, comes dressed in a lengthy "abaya" robe with a matching purple headscarf.

Designing the doll using online modelling software, Amarir decided to give it a dark skin tone and little makeup.

"For me it was important that the doll would show something my daughter can recognise herself in, or recognise her mother at least," she said.

The four chapters that Jenna recites are short and designed to be easy for a child to memorise. Within days of beginning to play with the doll, she began reciting verses.

Amarir and family have moved from their home in France to the United Arab Emirates to market the doll in the wealthy and religiously conservative Gulf.

After four years and many flights to Chinese factories to get the doll produced, she launched Jenna earlier this year in Saudi Arabia, Kuwait, Bahrain and the UAE.