Microsoft announces exclusive retail partnership with Amazon

Microsoft on Wednesday announced theentire range of its Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.in beginning September 1.

Microsoft on Wednesday announced theentire range of its Interactive Entertainment Business (IEB) portfolio would be available in India exclusively on Amazon.in beginning September 1.

The range will include Xbox One, Xbox 360, Kinect, Xbox Live, Xbox Accessories and all Microsoft-published Xbox game titles. Amazon.in also announced exclusive pre-orders for Xbox One.

Chakrapani Gollapali, Country General Manager - Consumer Channels Group, Microsoft Corporation India, said, 'As a core pillar of our consumer strategy in India, we see tremendous opportunity in delivering our products and services to the ever-expanding natively digital audience.'

'We believe this collaboration with Amazon gives us the platform to build scale at an unprecedented level for the gaming and entertainment category in India,' he said.

He said this was the first time that they would be focusing on retailing their products through an 'online only' channel.