Samsung takes on Xiaomi, sells 2 million Galaxy A series phones
Samsung has so far launched four phones under the revamped Galaxy A series - Galaxy A10, Galaxy A20, Galaxy A30 and Galaxy A50.
Taking on Chinese player Xiaomi big time, South Korean tech giant Samsung sold two million phones in its mid-price segment Galaxy A series in India in just 40 days starting March 1, earning a revenue of $500 million.
Samsung is targeting $4 billion in revenues from its Galaxy A series of phones this year.
Earlier this month, it announced Galaxy A20, its fourth smartphone in the Galaxy A series this year. Galaxy A20 is available in India at ₹12,490. In March, Samsung launched Galaxy A10 at ₹8,490, Galaxy A30 at ₹16,990 and Galaxy A50 in two variants - one at ₹19,990 and the other at ₹22,990.
"In the first 40 days starting March 1, we have sold a total of two million units of three Galaxy A models in India - A50, A30 and A10. The revenue turnover from these three phones in 40 days is $500 million," Ranjivjit Singh, Chief Marketing Officer and Senior Vice President, Samsung India, told IANS on Monday.
"I think this a record for any brand in the industry," Singh added.
"When the rest of the portfolio in A series becomes available, we are sure of not only achieving but exceeding our target,a the Samsung executive said, adding that the A series phones will continue to be available across the channels - both online and offline.
"We will launch the Galaxy A70 in India next week in ₹25,000 to ₹30,000 bracket and the Galaxy A80 in the ₹45,000 to ₹50,000 bracket in May," Singh said.
Samsung earlier announced that it would launch at least one phone every month from March to June this year.