Siri to AppleCare, Mark Gurman reveals where Apple may use its ChatGPT-like app, dubbed Apple GPT

Apple is developing the so-called "Apple GPT," a smart AI assistant, as part of its foray into generative AI, according to Bloomberg's Mark Gurman and he reveals where it will work its magic.

| Updated on: Jul 24 2023, 13:33 IST
Apple iOS 17 public beta out! Check India-specific features
1/7 Apple has released the public beta of iOS 17, iPadOS 17, macOS Sonoma, watchOS 10, and tvOS 17, enabling users to test these platforms before their official launch. These updates bring several India-specific features, enhancing the user experience on iPhone, iPad, Mac, Apple Watch, and Apple TV.  (Apple)
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2/7 Language support: Bilingual Siri experience in iOS 17 and iPadOS 17 allows users to interact with Siri using a mix of English and Hindi, expanding language support for various activities. (Apple)
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3/7 iPhone keyboard: iOS 17 introduces transliteration keyboards for major Indian languages like Tamil, Telugu, Kannada, and Malayalam, facilitating seamless communication between English and regional languages. (Pexels)
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4/7 Quality of life updates in iOS 17, iPadOS, and macOS include the ability to sign into Apple ID using a phone number and an extended call history feature in the Phone app. (Pexels)
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5/7 Full page screenshot in Safari: iOS 17 and iPadOS allow users to capture full-page screenshots in Safari, Mail, and Notes, with options to save them as images or PDFs. Additionally, message filtering options are available on iPad. (Pixabay)
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6/7 Punjabi text with a dictionary icon: The iOS 17, iPadOS, and macOS updates feature a built-in dictionary in Punjabi, enabling users to easily access definitions of words and phrases. (Apple)
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7/7 By introducing these India-specific features, Apple aims to provide a more inclusive and personalised experience for its users in India. The public beta release allows users to explore and test these new functionalities before the official launch, creating anticipation for the upcoming commercial release on these platforms later this year. (Apple)
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Apple joins the race to create smart AI, planning to release a generative AI product as early as next year. (Bloomberg)

Apple Inc. is in the process of making its own smart AI assistant called "Apple GPT," according to a report by Bloomberg's Mark Gurman. Saying that the company is now fully invested in large language models (LLMs) and that it is planning to release a generative AI product as early as next year. They've already developed an internal tool similar to ChatGPT, which helps employees try out new features, summarize text, and answer questions using data it has learned, he added.

The heart of this LLM work is a fresh framework called Ajax. It was used to build the ChatGPT-style app known as "Apple GPT" within the company, and there could be more similar products in the future. Many teams across Apple, including software engineering, machine learning, and cloud engineering, are collaborating on this LLM project, Gurman further stated.

Expanding possibilities from Siri, AppleCare support

While the specific consumer product using generative AI hasn't been finalized yet, there are some ideas in consideration. Apple might enhance Siri to make it more conversational and capable of handling various tasks for users. For example, users could ask Siri to write an email about an upcoming meeting instead of dictating the entire message.

In addition to consumer products and the internal "Apple GPT" tool, Apple plans to expand generative AI to other parts of its operations. The technology could be used by AppleCare staff in assisting customers, among other possibilities. However, Apple intends to proceed with caution, unlike some other companies in Silicon Valley. The head of Apple AI, John Giannandrea, is on record as saying he aims to be careful with the technology, and CEO Tim Cook has advocated for broader AI regulation.

In short, As Apple races ahead to join the generative AI war, the tech world eagerly anticipates the unfolding of their innovative products and the impact they will have on the landscape of artificial intelligence. With their renowned commitment to excellence, Apple's entry into the LLM arena is poised to be a game-changer, propelling the company into new frontiers of AI-powered possibilities.

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First Published Date: 24 Jul, 11:05 IST
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