# Tandoori microwaves help Samsung woo India, counter global dip (HT Tech) > Microwave ovens that cook tandoori bread, smartphones that understand Tamil and washing machines designed to deal with humid, dusty cities: all part of Samsung Electronics' push to conquer India and offset a global slump. # Tandoori microwaves help Samsung woo India, counter global dip ## Microwave ovens that cook tandoori bread, smartphones that understand Tamil and washing machines designed to deal with humid, dusty cities: all part of Samsung Electronics' push to conquer India and offset a global slump. Apr 02 2015, 11:27 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![image caption](https://images.hindustantimes.com/tech/rf/image_size_800x600/HT/p1/2015/02/20/Incoming/Pictures/1318777_Wallpaper2.jpg) A-woman-walks-past-the-logo-of-Samsung-Electronics-at-its-showroom-in-Seoul-Photo-AFP ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By REUTERS Microwave ovens that cook tandoori bread, smartphones that understand Tamil and washing machines designed to deal with humid, dusty cities: all part of Samsung Electronics' push to conquer India and offset a global slump. The consumer electronics giant is betting big on Asia's third-largest economy, at a time when overall sales have struggled against rivals like Apple. In January, Samsung reported its first annual group profit drop since 2011, and in February its first wage freeze for employees in Korea in six years. One source familiar with Samsung said the group, one of the biggest players in the Indian consumer electronics market, would invest up to $1 billion in manufacturing units and in research and development, adapting products to local taste and needs. Also read click here. An Eames chair sits in the Eames meeting room, where no technology is allowed, at the Google campus near Venice Beach, in Los Angeles, California. Reuters ![image caption](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-245-140.png) An Eames chair sits in the Eames meeting room, where no technology is allowed, at the Google campus near Venice Beach, in Los Angeles, California. Reuters 'While Prime Minister Narendra Modi is talking about 'Make in India', we are saying 'Make for India',' said Ranjivjit Singh, chief marketing officer for Samsung in India. 'It's not just about manufacturing, that we've been doing anyway. But we are making products designed for India, and this doesn't happen by luck.' Women sit on the roof deck at the Google campus near Venice Beach, in Los Angeles, California. Reuters ![image caption](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-245-140.png) Women sit on the roof deck at the Google campus near Venice Beach, in Los Angeles, California. Reuters 'A lot of states have been approaching us for a new factory, but it is premature to talk about investments,' he told Reuters. Samsung is under intense pressure as rivals Apple and China's Xiaomi threaten its position as global leader in smartphones, key to its bottom line. In India, Samsung is seeing strong competition from local company Micromax, which has moved beyond phones into categories like affordable televisions and tablets. A man walks past a Google logo drawn with chalk on a wall at the Google campus near Venice Beach, in Los Angeles, California. Reuters ![image caption](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-245-140.png) A man walks past a Google logo drawn with chalk on a wall at the Google campus near Venice Beach, in Los Angeles, California. Reuters Samsung has been in India for two decades and of the handsets it sells locally, 90% are made at two manufacturing units in the country. They could also manufacture high end Galaxy S6 phones locally for export, officials said. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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