Twitter is experimenting with a new feature for e-commerce
Twitter is experimenting with a new way to showcase tweets that feature links to e-commerce platforms, reports TechCrunch. The redesigned tweet card features a prominent “Shop” button, description of the product and other details such as name and price.
The feature was first spotted by social media consultant Matt Navarra. He also shared screenshots of the old and new e-commerce feature on Twitter. According to Navarra, the feature was available on Android.
Twitter is experimenting with new shopping features 🛍— Matt Navarra (@MattNavarra) March 2, 2021
A NEW Twitter Card being tested for tweets containing links to product pages on a shop's website
New-style Twitter Shopping Card shows
- Product name
- Shop name
- Product price
- 'Shop' button
<-Old | New->
ht @YasserM86 pic.twitter.com/8q5xLbbH2m
Confirming the new experiment, Twitter said that the redesigned tweet format could also serve as advertisements. Another objective is to tap the organic tweets that mention products or brands in their tweets.
The new feature comes after Twitter at its Investor Day conference said it had planned to double its revenues and user base to 315 million (DAU) by 2023. The roadmap includes the rollout of new features and products at a relatively faster pace.
The company also announced a “Super Follow” feature that allows users to charge their followers for access to additional content. The feature will release later this year. The company is also betting big on Clubhouse-like Spaces audio service and longer-form content via Revue, a newsletter publishing service Twitter bought last month.
We aim to deliver 315M or more mDAU in Q4 2023, which represents a ~20% compound annual growth rate from the base of 152M mDAU we reported in Q4'19, which was our most recent reported mDAU metric when we first shared our ambition in March of 2020 #TWTRAnalystDay pic.twitter.com/letO9P4I7R— Twitter Investor Relations (@TwitterIR) February 25, 2021
During the conference, Twitter had also mentioned its e-commerce focused features.
“We know people come to Twitter to interact with brands and discuss their favourite products. In fact, you may have even noticed some businesses already developing creative ways to enable sales on our platform,” Twitter Revenue Lead, Bruce Falck had said.
“This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience. Imagine easily discovering, and quickly purchasing, a new skincare product or trendy sneaker from a brand you follow with only a few clicks,” Falck added.