# Twitter launches Brand Hub to help advertisers (HT Tech) > Micro-blogging site Twitter on Wednesday launched its Brand Hub feature that will help advertisers understand more about their brands. # Twitter launches Brand Hub to help advertisers ## Micro-blogging site Twitter on Wednesday launched its Brand Hub feature that will help advertisers understand more about their brands. Oct 29 2015, 15:29 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![image caption](https://images.hindustantimes.com/tech/rf/image_size_800x600/HT/p2/2015/10/29/Pictures/shadows-backdrop-twitter-holding-mobile-phones-projected_b7b7432e-7e23-11e5-8319-3d66022f9dc4.jpg) The shadows of people holding mobile phones are cast onto a backdrop projected with the Twitter logo in this illustration picture taken in Warsaw . (Reuters) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By IANS Micro-blogging site Twitter on Wednesday launched its Brand Hub feature that will help advertisers understand more about their brands. "Today Twitter is excited to announce Brand Hub, the newest addition to our suite of analytics tools. It helps advertisers quickly understand their brand's share of conversation, key audiences, and trends about their brand's conversation," the company said in a release. "This 360-degree, real-time view gives the brand the opportunity to learn, take action and see the impact of their initiatives on Twitter. With Brand Hub, users will see insights about your brand in a number of areas," it added. Also read click here. Under the new analytics tool, the company has introduced TrueVoice -- a new metric available within Brand Hub to help advertisers track their share of conversation in real time. "Share of conversation empowers marketers to learn more about the conversation happening about their brand on Twitter -- in fact, a research has shown that Tweets that mention brands have been linked to a direct increase in sales," Twitter said. The company determines any brand's TrueVoice by first analysing Tweets about the subscriber's brand and those of its competitors. It then identifies what percentage of impressions the subscriber's brand owns. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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