Twitter traffic takes a deep dive as Threads popularity explodes | Tech News

Twitter traffic takes a deep dive as Threads popularity explodes

A new graph sheds light on Twitter’s drop in traffic since January this year, as its rival Threads popularity reaches astronomical levels.

| Updated on: Jul 10 2023, 11:44 IST
5 Tech Titans who reacted to Twitter-killer Threads - Jack Dorsey to Elon Musk, check it out
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1/7 On their part, Adam Mosseri, Head of Instagram, posted this note on the Threads app, “Here we go. We have lots of work to do, but we’re looking to build an open, civil place for people to have conversations.” (REUTERS)
2/7 At the same time, Meta Platforms CEO, Mark Zuckerberg said, "Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what's on your mind.” (AP)
3/7 Elon Musk - While Musk did not directly talk about the Threads app, the Twitter chief took a dig at Meta CEO Mark Zuckerberg’s comment about how Twitter runs, saying, “It is infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram.” Musk also responded to a meme with a laughing emoji on Twitter which showed a keyboard with copy-and-paste buttons, implying that Threads was just a copycat of Twitter. (REUTERS)
4/7 Jack Dorsey - The former Twitter CEO and current co-founder of Bluesky Social mocked the similar interface of several Twitter alternatives in a tweet. He wrote, “We wanted flying cars, instead we got 7 Twitter clones.” (REUTERS)
5/7 Bill Gates - Announcing his arrival on the new microblogging platform, Microsoft co-founder Bill Gates wrote on Threads, “I’m excited to jump into @threadsapp,” while also sharing a GIF of him jumping over a chair. (REUTERS)
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6/7 Carl Pei - Nothing co-founder and CEO Carl Pei has also joined Threads. In his first post, he wrote, “I don’t know if Threads is going to make it or not, but at least it has closed the door for Bluesky.” (Bloomberg)
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7/7 M.G. Siegler - In a tweet, M.G. Siegler, general partner at Google Ventures wrote about Threads, “Sort of strange that Instagram is about to launch Threads to try to eat Twitter just as Retro is starting to eat Instagram Stories…” (Google Ventures)
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Twitter has seen a drop in traffic and is currently ranked 37th in DNS rankings. (Pixabay)

Twitter has been suffering from a series of issues lately with “data scraping and system manipulation” plaguing the platform. Since its acquisition by Elon Musk, people have been skeptical of the way Twitter is being run, and several eminent personalities such as Elton John and Jim Carrey have taken the extreme step of even quitting the platform. The microblogging site also suffered a big outage on July 1 with over 4000 people reporting problems like “Cannot retrieve tweets”, revealed. Add to that, Musk's penchant for making changes at the spur-of-the-moment that hamper subscribers in various ways. All this has affected Twitter's popularity and its traffic is dropping. And that will be a big worry for shareholders who would want to hold Musk accountable for it.

Twitter's drop in traffic

Cloudflare CEO posted a graph on Twitter and Threads on Monday, showing Twitter's DNS ranking from January till date, and it doesn't make good viewing for the Musk-owned platform. The graph depicts a consistent drop in traffic over the course of the year, and its lowest point this year has coincided with the launch of Instagram's new Twitter rival, Threads, as per a report by The Verge. While Twitter has now dropped to the 37th rank this month, Threads popularity has exploded with over 50 million users in 24 hours and 97 million users in a week.

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This news comes amidst Twitter's lawsuit threat to Meta over “systematic, willful, and unlawful misappropriation of Twitter's trade secrets and intellectual property”. According to a report by The Verge, Twitter lawyer Alex Spiro claimed Meta had hired “dozens” of former Twitter employees to build Threads.

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Musk vs Zuckerberg

But it's not just a battle between the companies, as Elon Musk and Meta CEO Mark Zuckerberg have also been engaged in a war of words. Musk, last month, challenged Zuckerberg to a “cage match”, to which his response was “Send Me Location,” a catchphrase previously used by decorated UFC fighter Khabib Nurmagomedov.

Moreover, Musk called the Meta CEO a “cuck” on Sunday, in response to a screenshot of Zuckerberg's reply to a post by the American fast food chain Wendy's on Threads. Soon after, Zuckerberg also appeared to be trolling Musk with one-word replies on Threads. Replying to a post on the platform, the Meta CEO commented “concerning”, with a laughing emoji.

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First Published Date: 10 Jul, 11:19 IST