VoiceTree app offers firms solutions for missed calls

For retailers who service their customers through phones, a missed call will no longer be a problem, thanks to an app developed by VoiceTree, a Delhi-based mobile cloud telephony services company.

For retailers who service their customers through phones, a missed call will no longer be a problem, thanks to an app developed by VoiceTree, a Delhi-based mobile cloud telephony services company.

MyOperator, their free app, aims to help businesses track missed calls, build customer databases, and even customise their consumer needs anywhere with the help of smartphones. The smartphones are integrated in a Web-based platform to help analyse the data collected.

One can also audit the performance of customer-relations teams.

'Our app also introduces the concept of re-marketing to callers,' said Ankit Jain, founder and hief executive of MyOperator, alluding that enterprises that use MyOperator can promptly call back a potential or existing customer whose calls have been missed for various reasons.

'The app is a virtual call management system. This addition makes enterprises, especially small businesses, get access to such toos in a more lucrative way -- they will have in their hands a large database that can also be re-used for higher conversion rates,' he added.

This mobile telephony service includes a cloud-based call management suite with a private telecom branch exchange and a hosted interactive voice response for businesses to manage their calls more efficiently.

'We believe our product is a complete call management suite. We also understand the importance of missed calls and how adversely a missed can impact on enterprises, especially small and medium businesses,' Jain said.

Currently, the Indian mobile cloud telephony services market is estimated at ₹ 500 crore. VoiceTree currently has a ₹ 6-crore market share, with clients like Snapdeal, Lenskart, Aam Aadmi Party (AAP), Bhartiya Janta Party (BJP), Zivame and Jabong.

The company, which started in 2013, claims to be the third-largest in terms of market share in India's cloud telephony services market with Knowlarity and Exotel in the top two slots.

'The small and medium enterprises represent a very large chunk of businesses in India. We are targeting these six million businesses over the next 10 years to drive our growth,' Jain said.