Why is #BabyBubba trending on Twitter? No one has a clue!

When #BabyBubba began trending on the micro-blogging website on Sunday, everyone asked who or what is a Baby Bubba anyway? And things got weird. Very weird.

You-will-never-believe-what-was-trending-on-Twitter-on-Sunday-BabyBubba-What-is-that-you-ask-Photo-Twitter

Just in case you're having a less-than-ordinary Sunday, trust Twitter to make you test your (in)sanity. One of the great things about Twitter is that for some strange reason or the other, Twitterati are always obsessing over some (odd) thing.

So, when #BabyBubba began trending on the micro-blogging website on Sunday, everyone asked who or what is a Baby Bubba anyway? And things got weird. Very weird.

Now the interesting-sounding #BabyBubba and #BubbaMissing hashtags did generate a lot of fawning on the king of social media platforms. But we just couldn't find why the hashtags had taken over the Twitter feeds of everyone with a pulse.

We've now got proof. These were probably some of our favourite, most random, most confused tweets using the hashtags. Most of these tweeps had no idea what they were talking about, clearly. #TheDress all over again, you ask?

Missing someone often causes insomnia. The frustration of being without that person keeps you awake at night #BubbaMissing my #BabyBubba :(

— Rizwan Siddiquee (@BinaryGru) April 12, 2015

Here's why the parents of #BabyBubba are distraught. #BubbaMissinghttp://t.co/32bI46RT8U@DsouzaJennifer

— #UnsungHero Ayan Roy (@COOL8769) April 12, 2015

Please help me!!! Where is my cute #BabyBubba Does anyone have any idea? #BubbaMissing

— Riya (@rimsriya) April 12, 2015

Everyone is just thinking about #BabyBubba! #BubbaMissing case is creating curiosity where he has gone

— SwatKat (@Swaty_Here) April 12, 2015

I wish to god that #BabyBubba Comes back home safly #BubbaMissingpic.twitter.com/We9QSuzDGt

— ~ Ina ~ (@D_D_great) April 12, 2015

Can you save #BabyBubba from Brutas? Lets Try our best For them, lets Save them from brutas #BubbaMissingpic.twitter.com/7BbiQPl835

— Chirag Gupta (@ChiragG14) April 12, 2015

Leave aside every thing ANd help to Rescue #babyBubba Because #BubbaMissing

— *professor Gujju* (@oye_gujju) April 11, 2015

And just when we were giving up on ever finding out what the deal with #BabyBubba was, we found this: A YouTube video posted by marketing agency Pulp Strategy of a 'cute little sheep' going missing from Frolic Island (wait, what?).

The video, Bubba Wools goes missing, search and rescue ops begin, had one Ted Dawson ( a teddy bear, obviously) giving out details about two-year-old Wools, who was last seen on Friday at Happy Faces Park. And then there was that 'emotional appeal' by his parents that went something like, "Bubba... Bubba..."

Follow the writer on Twitter at: Sanya Panwar