Did iPhone 13 ad just use Bollywood song ‘Dum Maro Dum’ by RD Burman?

Apple announced the iPhone 13 series at its California Streaming event last night. The company launched a plethora of devices including the iPad, iPad mini, Apple Watch Series 7 and the iPhone 13 lineup, which consists of four models - iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max. During the showcase of iPhone 13, Apple released a new ad for the device. What’s interesting about the advertisement is that it uses a track that most Indians would recognise - Bollywood song Dum Maro Dum, which was written by RD Burman. But is it what we think it is?

The iPhone 13 ad features a background score from 1971 song ‘Dum Maro Dum’, which was originally produced by singer Asha Bhosle and RD Burman. It plays in the background as a delivery guy faces challenging events on his delivery route. The ad highlight’s iPhone 13’s endurance, Ceramic Shield, IP rating, and more. However, the actual song used in the ad is different. The iPhone 13 ad features ‘Work All Day’ by Footsie, which samples the 1971 Bollywood hit.

However, the music was enough to get the fans rolling. Several people took to social media to post their reactions. Moreover, Screenwriter Aniruddha Guha shared part of the promotional video on Twitter and wrote, “Holy shit. The choice of song in the #iphone13series spot!”

Meanwhile, the iPhone 13 price in India starts at ₹79,900 for the 128GB variant. Apple is doubling the storage while keeping the price same as the iPhone 12 series. The 256GB iPhone 13 is priced at ₹89,990, and the 512GB iPhone 13 is priced at ₹109,900. On the other hand, the iPhone 13 mini price in India starts at ₹69,990 (128GB). The 256GB version is priced at ₹79,990 and the 512GB variant is available for ₹99,900. Both the new Apple iPhone 13 and 13 mini will be available in pink, blue, starlight, midnight, and (Product) Red colours in a new entry-level capacity of 128GB.

By contrast, the iPhone 13 Pro series starts at ₹1,19,900. The Apple iPhone 13 Pro Max is priced at Rs129,990 for the 128GB version, Rs139,990 for the 256GB version, ₹159,990 for the 512GB version, and ₹179,990 for the 1TB version.